Before founding Alta Finance, Jeremy Crane ran a successful design studio in LA consulting with brands such as Snapchat, ICON Aircraft, IBM, Acura, and more. Prior to running the design studio, he worked on a diverse set of startups, specifically focused on software and technology; these ranged from co-founding a commodity ag-tech focused on verifying agriculture commodities, to engineering a technology-driven luxury travel destination club. After spending a couple years at Utah State University working towards his degree and participating as a member on the men’s club lacrosse team, Jeremy transferred to Brigham Young University to earn a BS in Sociology, with a minor in Business Management. During that time, he also volunteered as a full-time service missionary in Santiago, Chile for two years. Today, he is an active traveler, adventurer, and devoted father, as well as a passionate automotive enthusiast.