Jeff Peters is one of the co-founders of Spark XR, Inc., a creative think-tank and development house pushing the boundaries of immersion in VR and location-based entertainment (LBE) solutions.   In addition to Spark XR, Inc, he is also CEO of The Bluff Street, LLC, an executive consultancy which he also founded and sits on the Board of Directors for SNK (Japan).

In his 30+ year career in entertainment, he has also spent almost 10 years as an executive with Electronic Arts, founded EGM (Electronic Gaming Monthly), started multiple businesses in the independent development space (some grown to successful acquisitions), was also part owner and CCO of the digital publishing group TapStar/iEntertainment.  During his career, he has also worked on such notable properties and franchises such as “Mortal Kombat”, “NBA Jam”, Madden“, “Tetris”, “Monopoly”, “Metro 2033” and “Tiger Woods” and developed top selling products with ViacomDisneyThe VoidAmblinWarner Bros., DC and Hasbro.  Throughout his career, Jeff has generated billions in revenue through product development and business acumen and was even a founder of the modern era US National Video Game Team, as well as competing on its behalf at the dawn of competitive gaming and eSports.  Jeff was also featured by SyFy Games, as part of their industry “ICON” series, possesses multiple Guinness World Records for video game-related achievements, was awarded the IDGA (Utah) Lifetime Achievement award as well as inducted into the International Video Game Hall of Fame for overall career impact and ongoing contributions to the industry as a whole. 

Jeff currently resides in Utah, is co-founder of the non-profit group, the Utah Digital Entertainment Network (UDEN) as well as teaches a graduate-level business course on the video game industry for the University of Utah, as part of their award-winning EAE Video Game Program.